Nationally, Gymboree Play & Music has essentially become the benchmark for early childhood development programs that provide a fun learning atmosphere for kids while simultaneously going easy on the pocketbook. Since 2003, the St. Louis location has become an integral part of the community, with parents spreading the word and getting their children early exposure to art, music, sports and social interaction. The gym's relatively central location allows families from all over the St. Louis area to participate in classes that last anywhere from a half-hour to two hours with curriculum and equipment designed by national experts Zero to Three and Jay Beckwith. Monthly memberships include free classes and extra gym time, along with discounts and promotions on children's clothing.